本书内容涵盖各种市场营销专业术语方面的练习，根据实际应用需要，从构词、对话、发音、词汇、难点、考点等方面分别进行训练，并于每个练习后提供题型分析、解题思路分析及详细的习题解析。该书注重加强单词的再现能力，题目、内容设计科学，形式多样，举一反三，是一本非常好的学习参考书。实用性强，方便学习者模仿练习。本书同时适合自学者及作为授课教材使用。

WORD-BUILDING
Word association 1:missing links
Word formation:nouns
Two-word expressions
Plural formation
Word formation:adjectives
Word association 2: partnerships
Opposites 1 : prefixes
Word formation:verbs
Word association 3: mind maps
PART OF SPEECH
Nouns
Adjectives
Verbs
Verbs:past tense-regular verbs
Verbs:mixed tenses
Adverbs
Phrasal verbs
Prepositions
PRONUNCIATION
Word stress
Verb & nouns
Present simple
Past simple
VOCABULARY IN CONTEXT
Maketing metaphors
Categories:the four p''s
Odd one out
Opposites 2
Abbreviations
Flow charts
Telemarketing
Promotional tools
Agency awards
Designing sales literature
Talking about marketing
PUZZLES & QUIZZES
Anagrams 1
Communicative crossword 1
Word search
Marketing crossword 1
Communicative crossword 2
Anagrams 2
Communicative crossword 3
Marketing crossword 2
Quiz
Communnicative crossword 4
ANSWER KEY
Answer key